Apple hires BMW veteran in latest sign of electric car push


This photograph, taken in March 2019, exhibits Apple’s headquarters in Cupertino, California.

felixmizioznikov | iStock Editorial | Getty Images

Apple has employed Ulrich Kranz, a former senior government at BMW who targeted on electrical vehicles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the newest signal that Apple is severe about constructing an electrical automobile to compete with automakers corresponding to Tesla.

Hyundai stated earlier this 12 months it was in talks with Apple to fabricate its automobile earlier than strolling its feedback again and confirming it was no longer in discussions. Apple’s automobile undertaking has been restructured a number of instances, most recently in early 2019.

Apple has by no means confirmed it’s constructing a automobile however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple hired Doug Field from Tesla, who labored on Tesla’s Model 3. With its experience in provide chains, battery expertise, and person expertise, Apple would characterize a significant competitor to present automakers if it ever releases a automobile.

Apple didn’t say whether or not Kranz will work on Apple’s automobile undertaking, which known as Special Projects Group or SPG. But Kranz has in depth expertise constructing groups targeted on electrical vehicles.

Before becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automobile. At BMW, he led the corporate’s electrical automobile growth program, which resulted within the electrical i3 car and a hybrid sports activities automobile referred to as the i8, in response to Bloomberg, which first reported the hire.

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